Real Estate • Wealth Strategist
Danielle Pierce is an engaging, enthusiastic speaker with a passion and extensive knowledge for all things real estate and entrepreneurship. She tailors her approach so it is unique to each audience. So, whether you are looking to book a speaker for a professional women’s conference, youth entrepreneur group, disadvantaged youth organization or general networking event, Danielle is sure to bring insightful and thoughtful commentary.

From Foreclosure in 2009 To Debt Free in 2020…My Story

From Foreclosure in 2009 To Debt Free in 2020…My Story

I’d like to tell you a horror story. Got your attention? Good.

Lis Pendens.

Some of y’all broke into a cold sweat and got flashbacks just reading those words. Some of you are in the thick of it right now, up all night, every night, trying to figure out how you and your family are going to survive this.


If you’re not familiar with these words, I truly hope you never have to be. But in 2009, I became all too familiar with these official words, stamped onto official documents, and served to me by official certified mail. I was in foreclosure.

This isn’t the heroine story where I rose above my circumstances, figured it out, and came out on the other side unscathed with a story to tell of how perseverance got me through.

No, this isn’t that story at all. I lost that home to foreclosure.

AFTER graduating high school in the top 5…

AFTER getting a scholarship to college…

AFTER maintaining a great GPA through college and getting a “good-paying” corporate job… 

AFTER getting married…

AFTER establishing a strong credit score…

AFTER “buying” my first home…

AFTER making it out of the hood and doing everything I was told to do my entire life to “be successful”…

AFTER all that – I lost that home to foreclosure.

But let me tell you, I wasn’t going out without a fight. 

I spend what seems like an immeasurable number of hours on the phone with the bank trying to navigate the loan modification process. 

I spend countless hours on, giving myself a crash course in the foreclosure process. 

I write journal entries to myself filled with shame, disgrace, anger and frustration. Meanwhile I go to work and act as if everything is just fiiiiiiiine.

I wish I could tell you that everything worked out, and that I was the superhero I tried to be. But everything wasn’t fine, and we weren’t alright.

I’m now at a point in the process where the bank has reached out and told me NOT to send any payments in because they won’t be accepted. 

It hits me that this THING is really and truly going to happen. Lis pendens. Judicial sale. FORECLOSURE.

I’ve been laid off from my “good” job. My family is now without our home. I now have a public foreclosure record on my credit.

I want to curl up into a ball. I want help – but no help is coming. No one is coming to save me.

I want to cry, but tears won’t pay these bills, or put a roof over my family’s head.

We move out of the property. My credit score quickly drops to the low 500s. 

Not even 5 years after closing, I have officially lost my very first house to foreclosure.

Hi, I’m Danielle Pierce. That was my story in 2009, and it’s sad to say that we all know it was true for so many others.

Some of you reading this post went through it, and if you didn’t personally, it’s likely that you probably know or love someone who did. The real estate market collapse touched all of us.

Right now, in the face of our current circumstances, this horror story will come true again, for so many people who have done what we were told to do to be “successful” and live a “good life.”

The difference for me this time around? I’m prepared. Are you?

After I lost my home in 2009, I didn’t give up on real estate, but I did become MANIACAL about finding RECESSION PROOF ways to make money in the real estate industry that didn’t involve me needing to buy, show, or sell properties.

I also didn’t want to have to deal with other humans, and their changing priorities and fickle purchase decisions impacting MY ability to pay MY bills. I WANTED CERTAINTY, and I found it.

A decade later, I still run a multi six-figure per year business in property preservation, which has generated over 7-figures.

In addition to that, I have also built a 7-figure per year online course business, training thousands of people around the country how to successfully start their own property preservation business.

The recession that many have whispered about for so many years in the real estate industry has finally reared its ugly head again. 

Hotels, airlines, big box stores, retail stores and other multi-billion dollar industries are crumbling under the financial impact caused by the strained economy, and tens of thousands of people have been laid off already, or seen their hours cut.

The reality is that we’re at the BEGINNING of this fallout, and more and more hard working folks who’ve done all the right things, will find themselves out of a job or with hours cut so significantly that they can no longer pay the bills.

Hard working people will find themselves with their savings totally depleted or drying up fast, and no prospects for job opportunities, with almost all industries constricting right now.

Less work means less money, which leads to increased evictions and foreclosures.

This isn’t me scaring you with doom and gloom, it’s just our current reality. 

The thought of so many people losing their homes is NOT something I’m excited nor pleased about. As you know, I have personally dealt with losing a property to foreclosure, and it’s an experience I’ll never forget nor repeat. 

But the fact remains that some industries WILL thrive during this unfortunate time in history. 

In March 2020, while everyone around me is clamoring to figure out how they will make it through this crisis, I just wrote a check and paid off over $100K of past debt in one fell swoop, and become 100% debt free outside of my student loans.

I am still processing this a few weeks later as it feel incredibly surreal…

If you’re reading this and currently dealing with foreclosure, I want to reassure you that a) it will pass and b) you can absolutely recover. I know it feels like the end of the world, but it’s truly a small blip on the radar screen of this thing called life.

I want to encourage you to put your best effort into keeping your home. At the same time, I want to let you know that if it doesn’t work out, then that’s okay too.

We can only increase our pain by fighting against reality. And, yes, I know all too well that that’s much easier said than done.

Please allow my story to encourage and uplift you and know that it’s possible to change your ENTIRE trajectory in just a few short years.

Sending love and light,


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